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An app that helps people find the best value products at supermarkets. Take a photo of a shelf and get an instant ranking of the best cost-benefit options.
Before designing anything, I ran a qualitative research process with 14 users through Google Forms and individual interviews. The goal was to understand real shopping behavior, not just what people say they do.
The questions covered how people plan their shopping, whether they compare prices, how much time they spend choosing between brands, and what makes saving money difficult.
After aligning on the findings with the client, I started with paper wireframes to validate the core flows quickly, then moved to Figma for the final screens.
Before opening Figma, I sketched all the core flows by hand. This step helped validate the structure and navigation logic quickly, without getting distracted by visual details. The wireframes covered the main screens: home, shelf scanning, analyzing state, product discovery, best value ranking, item detail, and smart list.
The visual system uses a clean, bright design with a strong blue as the primary color. The interface is built around clarity and speed. The scanning flow is simple and trustworthy, and the ranking communicates value at a glance.
A social platform built for the gaming community. Track every game you play, write reviews, discover new titles, and connect with other gamers who share the same interests.
The project started from a clear gap: gamers had no dedicated space that combined game tracking, social interaction, and discovery in one place. The UX Researcher ran desk research and conducted interviews with real gamers.
I chose a dark background with neon orange as the primary color. This was a deliberate cultural decision, not just an aesthetic one. Gamers are used to dark interfaces. From console dashboards to game UIs, dark mode reduces eye strain during long sessions and makes game cover images stand out.
The neon orange communicates energy, technology, and action. It is the color of gaming peripherals, LED setups, and competitive gaming culture. It feels native to the audience without copying any existing platform.
Every button, tag, and interaction state was designed to feel sharp and immediate. This matches the expectations of users who spend hours in fast-paced digital environments.
Croissant is a New York-based platform that works like Airbnb for coworking spaces. Users pay a monthly subscription and access a network of coworking locations across different cities.
The client approached me because the existing mobile app no longer reflected the quality of the service. They did not have a specific list of things to fix. They knew the app needed to feel more current, more professional, and easier to use.
Without direct access to end users, I worked with customer support emails that the client shared. Three problems came up consistently.
I conducted a full heuristic evaluation of the existing app. The problems I found went deeper than what users had reported.
I ran usability tests with people from within the Croissant team. The feedback confirmed the new version was clearer, easier to navigate, and felt more aligned with what the brand represents today.
The deliverable was a complete set of redesigned screens in Figma, ready for an external developer to implement.
A social platform that uses artificial intelligence to improve how people connect and discover each other. Currently in active development.
The project went through many rounds of meetings and brainstorming before the visual direction was defined. The goal from the start was to create something that felt young and modern without being loud, and minimal without feeling cold.
The team explored multiple directions. The final identity came from finding the balance between a clean editorial aesthetic and something that still felt human and social. The result is an interface that lives mostly in white space and typography, with moments of personality that make it feel alive.
One of the most significant parts of my work on Taagyo was building the design system from scratch. This was not just a component library. It was a full system with logic behind every decision.
I created a complete variables map covering colors, typography sizes, border radius, shadows, and spacing. The color system was structured in named scales, making it consistent across components and ready for both light and dark mode.
Every component was built with variants, interactive states, toggles, and nested options inside Figma. Buttons, forms, search bars, cards, tabs, and toast notifications all follow the same logic.
This means any new screen can be assembled quickly and stay visually consistent with everything already built. It also makes handoff to developers more efficient. Variable names map directly to what gets implemented, reducing the chance of misinterpretation.
The desktop version is complete and has been handed off to development. I am currently working on the mobile version, adapting the same design system and visual identity to smaller screens and touch interactions.
The project will move fully into development once the mobile design is finalized and validated.